The British Fashion Council (BFC) announced a brand new category as part of The Fashion Awards 2021, the first ever Fashion Award For Metaverse Design, exclusively with Roblox. This new award recognizes a digital designer who pushes the boundaries and showcases excellence in digital fashion design within the metaverse.
“The next generation of designers are dressing avatars, and they are doing it on Roblox where anyone can be a creator, starting with their own digital identity,” said Christina Wootton, VP of Global Brand Partnerships at Roblox. “Fashion is about what’s next and finding new voices with clear visions, and this talent is emerging in the metaverse. It is the global creative space for designers who are bringing limitless self-expression opportunities to people around the world, setting new trends that are starting to move into real life, and sharing their expertise with top brands. This recognition from a powerful fashion institution declares loud and clear that this is the space to watch for future fashion trends and talent.”
To celebrate the new award, the BFC created an immersive experience on Roblox which offers fashion fans from all over the world the opportunity to be part of its iconic annual event. The experience instantly transports visitors into the iconic Royal Albert Hall where they can enjoy one of the world’s biggest celebrations of fashion in a new and unique way, walking the virtual red carpet together with their friends, exploring nominees’ displays and trying on their virtual items, as well as watching awards video footage.
Visitors to The Fashion Awards experience on Roblox will also be able to purchase a range of digital items created exclusively for this event by Gucci. Proceeds from these items’ sales will be donated to the BFC Foundation, the charity that supports the future growth and success of the British fashion industry by focusing on education, grant-giving and mentoring.
(All information was provided by Roblox)