Enthusiast Gaming Holdings Inc. recently unveiled a partnership with the Ad Council as well as the COVID Collaborative. This agreement will see Enthusiast Gaming work with the Ad Council and COVID Collaborative to promote Coronavirus vaccine awareness and education.
“We are honored to be a part of this collaborative and monumental initiative with the Ad Council and COVID Collaborative, to help raise awareness for COVID-19 vaccines in young Americans by way of access and engagement with our massive audience of gaming and esports fans, of which 70% is represented by the younger GenZ and Millennial demographics,” said Adrian Montgomery, the CEO of Enthusiast Gaming. “The recognition by the Ad Council and COVID Collaborative of the access our platform provides into this young American demographic is yet another example of the power of our platform and the significance that our engaged GenZ and Millennial audience has to influence and shape social issues.”
Enthusiast Gaming will utilize esports influencers throughout this campaign. The organization will also promote the hashtag LGIGOTTHESHOT and host a Twitter contest in order to popularize the initiative.
Five winners that take part in the hashtag competition will be selected to be featured during an hour-long Luminosity Gaming live stream. They will also be eligible to receive a Luminosity Gaming jersey and a training session from one of the organization’s coaches.
(All information was provided by Globe Newswire)