Enthusiast Gaming Holdings Inc., is collaborating with Nielsen on an innovative new study to measure the total social reach and Twitch viewership of Enthusiast Gaming’s Luminosity Gaming esports audience. Nielson, famous for its television ratings, was commissioned by Enthusiast Gaming to verify its esports audience and to perform the custom study of Luminosity Gaming for the period of July 1st – July 31st.
Select results from the study of Luminosity Gaming and its roster of influencers are as follows:
- Luminosity Gaming reached over 132 million followers across all social platforms globally;
- It surpassed 1 billion all time views globally on Twitch;
- Luminosity Gaming maintained the number one position for hours watched during the period of the study on Twitch globally;
- Ranked number one during the period of study for average concurrent viewers and peak concurrent viewers, key metrics for comparing to traditional television and sports, and commonly used metrics by brands and advertisers.
“We believe Nielsen’s research proves that Luminosity’s streamers, gamers, and creators are some of the most-watched gaming personalities in the world,” said Adrian Montgomery, CEO of Enthusiast Gaming. “We’re pleased to engage Nielsen to provide trusted measurement for this segment of our audience. Combined with our top-ranked digital media properties, this is further confirmation that we offer the largest integrated platform for brands to reach the rapidly-growing gamer demographic at scale.”
Measurement of the esports segment of this audience by Nielsen completes independent third-party verification and assessment of the company’s entire platform and provides brands with trusted data for partnership decisions. The company will continue to utilize the Nielsen study and its findings in its direct sales process as well.
(All information was provided by Yahoo! Finance)