Children’s research and development agency, Dubit, has launched the Metaverse Gaming League (MGL), which will create sponsored events in platforms like Roblox, while also helps the company gain new insights into kids. The MGL will have a competition series featuring branded live streams with influencers where kids play different games and claim prizes on the company’s website.
Companies and brands including L.O.L. Surprise! and GoNoodle are able to sponsor the Roblox or branded game streams, while players compete to earn big prizes. The events are streamed on Twitch, YouTube, and TikTok, and after the competition ends, its videos will live as evergreen content on social channels, says Dubit co-founder Matthew Warneford.
MGL will also provide valuable insights to the company and create a new touchpoint for clients looking to reach child audiences. Hosting an event where players can interact with content, featuring influencers they recognize, makes the league a more interactive marketing tool than just making an ad or putting a game online, Warneford says.
By the end of the year, Dubit’s goal is to run daily events, creating a destination that kids check frequently for new content and gaming opportunities. Warneford says the long-term plan is to grow the league beyond Roblox, so Dubit is working on creating versions of the competition that can live on platforms like Fortnite Creative and Manticore, where kids can play and also build their own games.
(All information was provided by Kidscreen)
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