Cornerstone Sport, an Indian sports and entertainment talent management agency that was founded in 2008, is the latest organization to enter the world of gaming. This comes after the company officially launched its new gaming arm, Cornerstone Esports.
This business unit aims to help young individuals pursue careers in both virtual and traditional sports. The company hopes this esports arm will attract big-name brands and mainstream media outlets to the Indian gaming ecosystem.
“The launch of our e-sports vertical is a very exciting opportunity for us. Since it is currently nascent in India and is also growing at an exceptional pace, we feel this is the perfect time to enter the industry,” said Jogesh Lulla, the COO of Cornerstone Sport. “With our experience in managing athletes, sports marketing, brand creation, event management, content production, and animation we have the ability to partner with all stakeholders in the ecosystem to maximize their potential. Our teams can not only help athletes with their needs but also help brands leverage the billions of hours of watchable content and the large GenZ audience to meet their goals. We hope to do our part to accelerate the growth of the industry in India.”
Cornerstone Esports plans on offering many services. This is expected to include a talent management team, a tournament development team, an investment team, a consulting team, and so on.
(All information was provided by Cornerstone Sport and Exchange 4 Media)