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In this episode, with special guests Jordan Sherman (CEO at Immortals) and Ari Segal (Executive Chairman at Immortals and Managing Director of IGC), we discuss a huge shift in Immortals’ business model and strategy, how to build one of the world’s most recognizable gaming organizations, how IGC’s umbrella structure ties into their vision for the future of esports orgs, the success of a zero-profit pricing merch program, and so much more!