The world-famous athletic apparel brand Under Armour recently agreed to a partnership with Nasr Esports. This deal was established to see the two entities promote mental and physical health for peak performance in the world of competitive gaming.
As part of this agreement, Under Armour has become the exclusive kit and uniform provider for Nasr Esports. Additionally, an exclusive Nasr-Under Armour event was held on October 14th at the Dubai Mall to celebrate this partnership.
“The partnership with Nasr embraces them as athletes, supports their training while allowing players to gain that extra 1% needed to be the best that they can be, physically and mentally,” said Lee Devon, Vice President for Under Armour Middle East. “We are excited at the opportunity and look forward to a long-term partnership with Nasr and commitment to esports.”
Nasr Esports is a Dubai-based gaming organization that was founded in 2017. The company currently has teams competing in hit titles like League of Legends, CS:GO, Fortnite, and so on.
(All information was provided by Gadget Voize, LinkedIn, and Nasr Esports)
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