Mobile Premier League, Asia’s largest esports and gaming platform, has brought on Finn Partners to handle the company’s communications strategy and media relations as it launches into the United States. Finn won the contract with fees in the range of $250,000-$500,000 after a competitive pitch.
“They were impressed with our work on Fan Controlled Football, helping a new startup football league with little awareness and achieve incredible success during their inaugural season last year,” said John Acunto, Senior Partner of Sports at Finn Partners.
Acunto and the VP of Sports at Finn, Matt Saler, will lead the team of seven on the account at Finn Partners.
Finn handled the media strategy for the company’s recent Series E announcement and valuation of $2.3 billion in September, securing coverage in Forbes, Venture Beat, TechCrunch, Sports Business Daily, Front Office Sports, Esports Insider, Esports Observer, SportTechie, and Yahoo. The company has more than 81 million users in India and Indonesia.
In July, Mobile Premier League unveiled its MPL App in the U.S. with nine casual games available to Apple and Android users.
(All information was provided by PR Week)