Dignitas recently unveiled a partnership with VIRUS International. As a result, VIRUS International will serve as the “official game day apparel partner” of the esports organization.
This deal will see VIRUS International create co-branded apparel for the company. This is expected to include an official Dignitas team jersey. On top of that, the two organizations will launch an apparel collection that comes with a Game Day Warm-Up kit and a Performance Workout Apparel kit.
“We’re excited to partner with Dignitas and break into the esports and gaming community,” said Ashley Gomez, Director of Brand & Partnerships for VIRUS International. “The synergy is perfect. VIRUS’s mission has always been to provide the highest quality gear to our athletes in order to help them perform their best and to enable them to achieve their athletic and lifestyle goals without restriction.”
Dignitas x VIRUS International jerseys can be purchased now on the Dignitas website. The article of clothing can be bought for $60 with the option for name customization on the back for an extra $10.
(All information was provided by Dignitas and Esports Insider)
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