On September 9th, Simplicity Esports and Gaming Company announced it signed a two-year retail distribution deal with the gaming supplement company Advanced, LLC. Simplicity Esports centers will receive exclusive distribution rights for all Advanced LLC gaming supplements as part of this deal.
Additionally, this agreement will see Simplicity Gaming and Esports receive over $500,000 in Retail Outlet Access Fees. This announcement comes after Advanced LLC reported a 210% year-over-year increase in online, direct to customer sales.
“I am extremely excited to begin this partnership with Simplicity. As endemic brands in the gaming space, we are a perfect fit for one another,” said Peter Nguyencong, the CEO of Advanced LLC. “I cannot speak enough about how the mission of Simplicity PLAYlive Nation gaming centers harkens back to the nostalgia of arcades of my youth. Advanced is excited to bring our unique offering of performance-oriented FOCUS and ENERGY supplements to Simplicity PLAYlive Nation locations across the country and help foster a new vision of arcades and gaming culture that is accessible to everyone.”
Simplicity Esports and Gaming is a North American video game company that is based in Boca Raton, Florida. Since being founded in 2017, the organization’s five competitive teams have reportedly earned over $100,000 in prizes.