The UAE-based firm Zone recently announced it will be launching a project that will introduce play-to-earn gaming to the Saudi Arabian esports ecosystem. This new platform will allow UAE gamers to accumulate winnings and prizes as they go up against gamers around the world.
“These are exciting times as we launch on-gaming challenges for the masses,” said CEO Adi K Mishra. “We can now bring together our million-plus gamers from South Asia via our existing esports platform and integrate them into our Zone play-to-earn economy. Esports are witnessing substantial business demand in the current market scenario, thus driving the overall gaming industry across the Middle East. Having achieved a more than successful funding round, we at Zone move forward with a clear vision of revolutionizing this space and in tandem creating a host of new challenges for like-minded gamers.”
Zone is a well-known Middle Eastern information and technology services company. The organization, which is based in Riyadh, Saudi Arabia, was founded in 2003.