The Middle Eastern gaming organization NASR Esports recently announced it had agreed to a partnership with TikTok. According to a press release, this deal aims to bring high-quality gaming content from pro esports athletes to the MENA (Middle East-North Africa) TikTok community.
As a result of this agreement, TikTok’s logo and branding will now appear on NASR Esports’ recently redesigned jerseys. Additionally, the two organizations will team up for several collaborations in the MENA region.
“At TikTok, we pride ourselves for bringing together communities with diverse perspectives over a shared love of sports, athletes, and the teams they care about,” said Hany Kamel, the Content Operations Director for TikTok MENA. “With esports content being hugely popular in our community, we’re sure the partnership with NASR Esports will bring value to our growing sports community in the MENA region.”
NASR Esports is a Dubai-based gaming organization that was founded in 2017. The company currently has teams competing in hit titles like League of Legends, CS:GO, Fortnite, and so on.
(All information was provided by Esports Insider, LinkedIn, and NASR Esports)
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