Site icon Business of Esports

Interactive Gaming Group Enters Formula One Racing With Several Streamer Partnerships

(C) F1 2020 The Official Game Website

Advertisements

Interactive Gaming Group (IGG) announced the addition of four new Twitch streamers to its portfolio: Dickens Junior Ngoma (‘durkchocolate’), Darren Johnson (‘eye_dj’), Michael Vince (‘datguyvince’), Samuel González (‘unponymagico’), and Frederik Vesti (‘FrederikVesti1’). With over 1,000 creators and 250 brands worldwide, IGG, whose vision is to inspire the world to play, has made it the company’s focus to support up-and-coming creators by helping them monetize their talents. IGG’s experience in building some of the most successful gaming-focused Twitch channels in the world is now being turned to connecting content creators with brands via the company’s platform.

“Formula1 is a relatively recent esport launched in 2017,” said Cristina Niculae, CEO of Interactive Gaming Group. “Over 60,000 gamers participated in the inaugural series, watched by 123 countries around the world and generating over 20 million impressions on social media. F1 has always been an esport that interested us at IGG and it is amazing to see talented creators in this space, turning what used to be a mainly TV or “at race track” experience into a virtual thrilling race and into growing virtual engaged communities. We are thrilled to partner with these F1 esports creators, a major milestone on our mission of connecting talented upcoming creators with viewers and brands through our interactive platform.”

Commenting on his new partnership with IGG, Dickens said: “It is fantastic that IGG have chosen to support me and, as the channel continues to grow, I hope I can keep on sharing my love of motorsport, the community can continue to grow and I can aim on improving my skills as a streamer and content creator.”

Interactive Gaming Group is a leading digital entertainment and media technology company, that connects creators, viewers, and brands on a global scale. Founded in 2017 and operating out of Malta and Spain, Interactive Gaming Group’s vision is “to inspire the world to play” and to bring great streaming entertainment to people around the globe.

(All information was provided by European Gaming)

Exit mobile version