Former Manchester United soccer player Mikael Silvestre has announced the launch of Talent Lyfe, an agency to represent athletes and young talent in sports. They have also received investment from Galaxy Racer, the esports organization based in Dubai that will spearhead Talent Lyfe’s marketing strategy, brand development, and commercial representation, including its growing portfolio of clients.
“The launch of Talent Lyfe represents a genuinely significant moment in the representation of elite athletes around the world,” said Silvestre. “We place the interests of our clients at the very center of what we do, and our innovative approach to management connects athletes with opportunities that define careers and secures their future. Joining forces with Galaxy Racer is reflective of our holistic strategy to build their careers, grow their businesses, and elevate the brands of those we represent. Ambitious and courageous, Talent Lyfe pushes the boundaries of what’s possible and the future is incredibly exciting.”
Talent Lyfe’s advisory team is comprised of experts in the field of sport, law, medicine, media, business, and investment, with its key focus on delivering success on and off the field. They will focus their efforts on attracting talent from Europe, in particular, France and England, as well as Africa and the Americas. It will also look into identifying potential talents in Dubai.
Talent Lyfe will offer each of its athletes access to five separate pillars, including social media strategy and image management, technical tactical analysis, medical and fitness monitoring, mental preparation, and family well-being management. Services will range from video analysis to image rights management.
(All information was provided by Esports News UK)
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