On November 18th, Nike Inc. announced it was teaming up with Roblox in an attempt to enter the metaverse. As a result of this partnership, the two entities officially launched a virtual experience in the gaming platform called NIKELAND.
In this free-to-visit digital space, players can dress their avatars with specialized Nike products. Moreover, visitors can currently play games like Tag, The Floor Is Lava, and Dodgeball.
“Nike created this bespoke world with the backdrop of its world headquarters and inside Roblox’s immersive 3D space, building on its goal to turn sport and play into a lifestyle,” the sportswear company said in a statement.
The global metaverse market has been exploding ever since Facebook underwent a rebranding initiative. The global metaverse market is expected to be worth $41.62 billion by 2026, according to the research firm Strategy Analytics.
(All information was provided by CNBC and Reuters)
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