Nifty Games has official NBA and NFL licensing and plans to capitalize on that through the release of some new and exciting games. Nifty launched NFL Clash last October to much acclaim, but they’re not done there.
“We saw a situation where there just wasn’t enough sports content that was really bespoke to the mobile platform,” said Jon Middleton, CEO at Nifty Games. “There are literally sports fans and fan bases constantly in search of that content, and if you can bring them something that’s authentic and scratches the itch then you’ve got a winner.”
The mobile-only gaming company recently brought in Peter Moore from EA Sports to join the board and help aid them in their quest for mobile sports gaming supremacy. Moore said Nifty Games is focused on delivering a fast, on-demand gaming experience with the authenticity of the sports licensing.
“On-demand is key and sports are not on-demand. It’s when they kick off or when tip off or the puck is dropped. It’s a whole different environment,” says Moore. “Sports, the leagues in particular, realize the value that we in gaming bring to them as regards engaging young fans in ways they literally can’t do with the game itself.”
(All information was provided by VentureBeat)