On September 16th, Wonderful Pistachios announced it had agreed to a content partnership with the popular streamer Brennon “GoldGlove” O’Neill. This marketing campaign will see “GoldGlove” work with Wonderful Pistachios on several Twitch and YouTube Gaming activations.
“Over the years Wonderful Pistachios has become a household name through strategic partnerships with some of the most recognizable Hollywood talent, professional athletes, social media influencers and so much more. Our esports expansion only furthers our mission to share our favorite plant protein snack nut with new audiences, and on newer platforms that have tremendous growth potential,” said Adam Cooper, senior vice president, Wonderful Pistachios.
O’Neill and Wonderful Pistachios will collaborate on three sponsored live streams in October. This will reportedly expose Wonderful Pistachios to about 3.1 million viewers.
(All information was provided by PR Newswire)