Gaming Innovation Group Inc. (GIG) has signed a long-term agreement with Rank Entertainment Holdings in a deal which will include the provision of GIG’s player account management (PAM), the delivery of the frontend, via the CMS, and managed services, including media and business operations. The agreement between GIG and Rank is based on a revenue share model and has a minimum duration of five years.
“We are proud to have partnered with GIG in order to modernize our online offering and drive the brand internationally, in line with our retail concerns,” said Asanga Warusavitharna, CEO of Rank Entertainment Holdings. “Throughout the process, it was evident that this was a style of project that GIG had delivered several times, consistently outlining the best way to deliver from a technical and a services-driven perspective. We are very much looking forward to our long-term partnership and are excited to go on this journey with GIG.”
Rank Entertainment is a privately owned company with decades of retail experience, and have recently established a solid online customer base. In addition, they have ongoing concerns and continued development in emerging markets, particularly in regulated regions of Africa with a total of nine venues, with four others in the pipeline, and an operation in Nepal.
Rank intends to enhance its current online offering on behalf of its customers while retaining the “human touch” and customer focus they have developed over the past 3 years. Utilizing GIG’s platform technologies to advance their online offering with automation will augment their local brand presence, particularly via gamification and the use of GIG’s rules engine, Logic, to deliver a leading player experience in the region.
(All information was provided by Yahoo! Finance)