FIFA is introducing a new commercial partnership structure that will provide companies around the world with more tailored opportunities to partner with the sport of soccer, leverage the FIFA brand and support its competitions. Three distinct partnership verticals are being launched with a range of packages available across women’s soccer, men’s Football, and esports/gaming.
“As we continually work to make football truly global, accessible and inclusive, we recognized the need for a nimble and customizable commercial structure that enables brands big and small, global and local, to connect with all aspects of the beautiful game,” said Kay Madati, FIFA’s Chief Commercial Officer. “The new model will allow our partners to create more tailored programming and marketing activations that align directly with their strategic business goals, and connect them to the world’s most passionate fans, in the world’s most engaging sport.”
Building on FIFA’s Women’s Football Strategy unveiled in 2018, the launch of a dedicated women’s soccer commercial vertical marks another step in FIFA’s commitment to making soccer more equitable and accessible for women and girls. Partners in this new vertical will be able to directly impact and support the growth and development of the women’s game.
FIFA’s new commercial structure shows a flexible partnership model will exist across the new distinct verticals for women’s soccer, men’s soccer, and esports/gaming.
- World Cup Partners/Women’s Football Partners/FIFAe Partners will receive extensive global commercial rights across all national team tournaments within their respective vertical or a premium position across all esports competitions for the FIFAe vertical
- Sponsors will receive global activation rights surrounding the FIFA Women’s World Cup, the FIFA World Cup, and/or across all FIFAe competitions
- Tournament Supporters will be able to select territorial activation rights for either the FIFA Women’s World Cup, the FIFA World Cup, or the FIFAe competitions. A more flexible Tournament Supporters program is now available for women’s and men’s development tournaments such as the FIFA U-20 and U-17 World Cups
- FIFA Partners continue to hold the highest level of association with global partner status and category exclusivity across their respective FIFA properties and competitions
- FIFA’s new commercial approach will enable brands to benefit from new opportunities to associate with FIFA’s brand to build and accelerate new business opportunities as well as create community and purpose-driven programs.
(All information was provided by FIFA)
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