On December 14th, Herschel “Dr DisRespect” Beahm IV announced he was launching his own game development studio. According to Dr DisRespect, the brand, known as Midnight Society, will be a AAA gaming studio that competes “with games on the same level as other AAA developers.”
According to Game Rant, the first project from the studio is expected to be a first-person shooter game. So far, two of the positions within the company have been filled by Quinn Del Hoyo and Robert Bowling. They are both famous for holding high-ranking positions with other publishing companies that have made FPS games in the past.
Dr DisRespect is currently listed as the organization’s co-founder. At this time, not much else is known about how he plans to serve the company day-to-day.
The Profit‘s Take:
They’re planning on using a day-zero development model which means that customers are going to play an integral part in game creation from the get-go. The gaming community constantly says that developers don’t listen to them, so, I feel like everybody should be celebrating this since they are trying to change things up within the industry. To be honest, though, I don’t like this. I have an issue with the “day-zero” approach. They don’t want to limit input to just streamers or influencers. They want to get feedback from the WHOLE gaming community. This is where you run into problems. When anything is built by committee, and you don’t have a single clear vision, then you usually end up with a muddled stew that doesn’t taste very good. When it comes to game development, I prefer the classic Steve Jobs-era Apple approach. “We make what we think the customer needs, not what the customer asks for.” I haven’t seen any evidence to show that “day-zero” models can work. This could buck that trend, but I have very little faith in this plan. I would rather see somebody with a great vision build a game they believe in. I don’t like the idea of asking a thousand people their opinions. On top of that, this will probably end up being a nightmare to manage.
(All information was provided by Game Rant)
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