Coinbase recently signed a multi-year deal to become the exclusive cryptocurrency partner of the National Basketball Association. This means that Coinbase will also serve as the official crypto sponsor of the NBA 2K League.
“As a trusted cryptocurrency platform used by millions, Coinbase is a natural fit as the NBA’s first-ever partner in this thriving category,” Kerry Tatlock, the NBA’s SVP of global marketing partnerships and media, said in a statement. “We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users.”
Coinbase’s branding will now appear on nationally-televised NBA broadcasts. Additionally, Coinbase has been named a presenting partner of the WNBA’s Commissioner’s Cup and the USA Basketball men’s and women’s teams.
(All information was provided by SportTechie)
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