Evil Geniuses announced that Krystal Hauserman has joined the company as Vice President and the Global Head of Marketing. Hauserman is a longtime entertainment industry veteran, who most recently led WarnerMedia’s digital transformation and developed Gen-Z focused campaigns for sister brands including HBO MAX and DC Entertainment. She also helped the NBA launch the league’s “The Game” campaign.
“Krystal Hauserman has all the personal and professional qualities we strive for in a leader at Evil Geniuses,” said Nicole LaPointe Jameson, CEO of Evil Geniuses. “Her deep roots and knowledge in traditional entertainment will help shape the future that we envision for EG as a brand, and her undeterred commitment to excellence will bring big ideas and a fresh perspective to see new opportunities that will help us grow the EG organization while serving our team, fans, and partners.”
Hauserman has worked in the entertainment industry for 15 years, formerly leading the team at Fullscreen that launched its first marketing partnership function and secured brand partnerships with Lyft, Bumble, Google, Red Bull, and others. She began her stint at WarnerMedia following Fullscreen’s acquisition by AT&T in 2019.
Evil Geniuses was founded in 1999 and is based in Seattle, Washington. The company recently launched a Creator Collective including TikTok personality ARUUU and streamer Lisa Wallen.
(All information was provided by The Hollywood Reporter)
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