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NFTs Are Just The Beginning, According To Ubisoft CEO

In a Q&A session this month, Ubisoft CEO Yves Guillemot made the surprising statement that “these NFTs are just the beginning.” This statement comes on the heels of a very negative reception to Ubisoft’s NFT platform, Quartz, was announced in early December. Guillemot insists that this is something fans and developers will need to weather.

Potentially, Guillemot doesn’t realize that, for the most part, microtransactions still aren’t universally accepted. They’re still subject to debate as to whether or not they’re a necessary mechanic, and players still begrudge needing to purchase them. We’ve been dealing with microtransactions in video games for the better part of a decade now, and we’re still getting to grips with the, sometimes, “pay to win” aspect of them.

Guillemot went on to essentially gush over the emerging metaverse,” talking at length about play-to-earn games and crypto integrations. Ultimately, despite ongoing backlash from both fans and employees, Guillemot confirmed that the company would stand firm on the decision to introduce NFTs into the Ubisoft world.

However, despite this financial potential, gamers are reluctant to get on board with the market in general. While cryptocurrency seems to be booming among younger gamers, NFTs are yet to catch on at the same level. For example, in recent weeks, it was revealed that in S.T.A.L.K.E.R. 2, an open-world post-apocalyptic game launching in 2022, NFTs would exist. Following mass outcry regarding the decision, the developer, GSC Game World, decided to scrap the integration of NFTs.

(All information was provided by Esports News)

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