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Fnatic Announces Partnership With L’Oréal Men Expert

European esports organization Fnatic has announced a partnership with beauty and personal care brand L’Oréal Men Expert, in a deal that will see both companies develop content and product activations centered around the newly created #PrepToPlay tagline. L’Oréal Men Expert’s logo will be featured on the back of Fnatic’s team jerseys and integrated into the organization’s pre-game social media content.

The partnership will also see L’Oréal Men Expert’s Hydra Energetic and Carbon Protect product ranges be made available for Fnatic’s players, coaching staff, and talent. Additionally, L’Oréal will sponsor The Rhobalas Show, an online web series hosted by Fnatic content creator, Valentin “Rhobalas” Ancelin.

“Our players know that to be the best in-game we have to prepare the best outside of it and it’s those daily self-care rituals that give us the confidence to play better,” said Sam Mathews, CEO of Fnatic. “We can’t think of a better brand to partner with than L’Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game.”  

The personal care brand joins Fnatic’s ever-growing commercial portfolio, which includes the likes of Crypto.com, AndaSeat, Monster Energy, and ASOS.

(All information was provided by Esports Insider)

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