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Enthusiast Gaming was given the chance to participate in this year’s South by Southwest Conference which was held in Austin, Texas on March 14th. Representing the company was its CEO Adrian Montgomery, who joined the “Level Up! Bridging Gameplay and Advertising” panel. This explored how advertising can shift tones and tactics to engage the world’s 2.7 billion gamers.
“We’re proud of our vaccine awareness work with the U.S. Ad Council, and thrilled that Enthusiast Gaming will have the chance to share a stage with leaders in our industry as we address this critical topic,” said Montgomery prior to the panel.
The panel also included:
- Sarah Iooss – Head of Sales, Americas at Twitch
- Cary Tilds – Chief Strategy and Operations Officer at Frameplay
- Felicia Carmichael – Director of Social and Emerging Media at The Ad Council
(All information was provided by GlobeNewswire)