Game streaming platform Rooter has acquired the media rights for all of Skyesports’ IP for the next full year in a deal that will see all of Skyesports’ original competitions broadcasted exclusively on Rooter. The tournaments will be streamed in several languages, and viewers who tune into Skyesports’ competitions on Rooter will be given exclusive rewards.
“Our goal has always been to make Skyesports’ IPs, which have been homegrown in India, more accessible,” said Shiva Nandy, the Founder of Skyesports. “I am sure that our esports content will feel right at home on Rooter’s platform. Additionally, by distributing the media rights, we are empowering Rooter to implement strategies to further engage our already large audience. We look forward to closely working with them throughout the year to enhance the watching experience for the viewers while building esports from the grassroots level and launching more premium IPs.”
Rooter will also be producing additional content based on Skyesports’ IPs throughout the year to offer more entertainment to fans.
(All information was provided by Exchange4media)