How Gaming Brands In India Are Playing It Right With Mobile Marketing

Indian gamers, more so than any other country, are very much mobile-oriented. The nation has watched its mobile gaming market grow exponentially as 5G service expansion has made smartphone ownership much more common. This was all part of Digital India, a campaign launched by the government to ensure that its services are made available to citizens electronically via improved online infrastructure, increasing Internet connectivity and making the country digitally empowered in the field of technology.

“Gaming across the globe is an engaging mode of entertainment,” said Piyush Kumar, the Founder of Rooter. “But the Indian market is a mobile-first market, unlike the West where they started playing games on consoles and computers. This is especially useful given that products being advertised on the mobile are very different from PC/console.”

As a result, gaming apps are using mobile marketing to entice their target audience in the entire user and engagement funnel. It has helped brands to increase their reach, engage with users, and (most importantly) retain them.

Most of the mobile gaming brands are also using promotional ads where they advertise their fantasy and casual games at the same time in their own apps, thereby utilizing mobile marketing as a cost-effective marketing channel for revenue generation and user growth. Companies are also advertising on gaming platforms and through brand associations with various IPs and tournaments.

Quoting various market research reports, Ankur Singh, the founder of Witzeal Technologies, explained that mobile gamers are more receptive to advertising than non-gamers, saying, “In comparison to non-gamers, 43% of mobile gamers say they are more likely to buy or use businesses with ads they like, implying that there is a huge opportunity for firms to improve their marketing efficiency and effectiveness. Marketers are taking notice of online gaming platforms as the consumers in a gaming environment tend to engage more with the advertising they receive… Esports and gaming platforms are now major advertisers, focusing not just on client acquisition but also on building a buzz for esports and mobile gaming in India.” 

(All information was provided by Exchange4media)