Entain Names Brian Lancey Chief Marketing Officer For Unikrn Esports Relaunch

Gaming company Entain has named Brian Lancey as Chief Marketing Officer of its Unikrn esports brand ahead of a relaunch planned for later in the year. Lancey joins Unikrn from Mastercard, where he was global VP of sponsorships and consumer marketing. Lancey’s new role will see him lead brand development for the relaunch of Unikrn, which Entain plans to pitch as the leading esports entertainment platform for new audiences.

“I am excited to share that I joined Entain’s esport team, Unikrn, as the Chief Marketing Officer,” wrote Lancey. “Entain, a global leader in betting, gaming and interactive entrainment, is paving the way for the future of the industry. I look forward to building the esports business with the incredible team and inspiring leadership.”

Unikrn was one of the first esports betting operators when it was founded in 2014. Entain bought the brand last year as part of its strategy to expand beyond traditional gambling. Entain has expressed a lot of interest in developing areas such as NFTs and esports and the link between gambling and video games.

The relaunch of Unikrn will be a key step in Entain’s expansion into new areas.

(All information was provided by Focus Gaming News)

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