Hollywood’s Hard Rock Cafe is adding esports to its programming roster. The iconic international restaurant brand, known for its music-inspired menus and kitschy band memorabilia, has likely been hard-hit during the pandemic as tourism fluctuated wildly, so now the call has come to partner up with Kore Meltdown to become, on occasion, an esports bar and event venue.
“It’s an honor to partner with a global brand like Hard Rock to continue to bring the success of our esports bars to the US,” said Felix Lahaye, Meltdown Europe Co-Owner. “I have always been a huge fan of the brand and we are thrilled to bring unforgettable events and experiences to the most passionate fans in the world. Kore Meltdown knows how to take gaming entertainment to the next level, by partnering with Hard Rock, we look forward to burgeoning a new generation of entertainment fans, with the content and world-class hospitality they crave.”
Starting April 13th, the Los Angeles location (along with other cities like Seattle and Chicago) will begin hosting ongoing esports gaming and viewing nights, where diners can catch the digital action as they eat and drink. There will also be ongoing tournaments, meet and greets with players, and more, all with an eye towards taking a slice of the growing esports gaming industry’s billions of dollars in annual revenue.
(All information was provided by Eater LA and Esports Insider)
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