On April 20th, Complexity Gaming announced that North American soccer star Javier “Chicharito” Hernández had joined the organization’s celebrity gaming arm Complexity Stars. Chicharito is now the first professional soccer player to join the organization and Complexity Stars’ eighth member overall.
“Gaming has always been a passion of mine, and by signing with Complexity Stars, I’ll be able to create content and host events to better engage with my fans off the pitch,” Chicharito said. “Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to organically grow with the space, I knew it would be a perfect fit.”
Complexity Star’s roster is already filled with several current and former professional athletes including NBA champion J.R. Smith, NFL running back Leonard Fournette, and UFC champion Max Holloway. Chicharito’s signing aims to expand the company’s appeal amongst Spanish speakers who make up almost 30% of the organization’s fanbase.
Javier “Chicharito” Hernández is a 33-year-old Mexican soccer star that currently plays professionally for the Los Angeles Galaxy MLS team. On top of that, he is the all-time leading goal scorer for the Mexican national team with 52 tallies.