In this episode of BOE Classics (published 11/20/2020), we revisit Episode 106 with special guest Matt Hillman (Co-Founder of Cut + Sew and Zone Gaming)!! We discuss endemic vs non-endemic brands in esports, the role of agencies in helping brands access gamers, Josh Hart and other NBA stars getting into gaming, Mavix lining up talent ambassadors to promote their chair line, Riot Games’ broadcasting rights for League of Legends esports, and so much more!
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