BMW is interested in bringing casual gaming experiences to its vehicles. On October 11th, the world-renowned car manufacturer announced that it had agreed to a partnership with AirConsole as part of an effort to bring casual gaming to BMW vehicles as early as next year.
With a portfolio of 180 games, AirConsole was selected as BMW’s newest partner through the Startup Garage Program. The goal of this partnership is to offer a collection of single and multiplayer games to BMW passengers in order to “make every waiting situation in the vehicle an entertaining experience.”
These games will be adapted to work with BMW’s iDrive Curved Display, which will run games directly through the vehicle’s entertainment system. From there, the games can be controlled by users via smartphones, similarly to the technology used by Jackbox Games.
“With AirConsole we will leverage innovative technologies combined with a broad variety of fun and multiplayer games. This will make every waiting situation inside the vehicle, such as charging, an enjoyable moment,” said Stephan Durach, the Senior Vice President of Connected Company Development at BMW Group.
This entertainment system will be introduced in BMWs next year. The first line of vehicles that will offer these games will be BMW’s 7 Series.
(All information was provided by BMW Group, Forbes, and TechCrunch)
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