004 – June 29, 2020
From the keyboard to the boardroom, this is the Business of Esports Minute! Every single week, I, Paul Dawalibi, the prophet of esports, will be bringing you my hottest takes from the week, basically everything you need to know about the business of esports all in about one minute. Let’s go.
This week, Microsoft’s livestreaming platform Mixer announced that they would be closing shop and merging into Facebook Gaming. It’s the right move for Microsoft given the uncertain future of these platforms. They require millions of dollars to be burned every year, their margins are being squeezed by game developers and the increasing costs of media rights, and the legal landscape looks filled with landmines rather than opportunities. Mixer’s exit marks the end of the streaming war, until a new entrant or groundbreaking technology comes along. You can read more about the end of the streaming war at thebusinesofesports.com where I wrote an entire blog post about it.
In other streaming news, Formula One’s Esports Virtual Grands Prix achieved 30 million views across TV and digital platforms during the coronavirus-enforced lockdown period. Furthermore, they gathered 695 million impressions across multiple social platforms. It’s clear that sim racing can truly replace the actual sport itself, as the end product is virtually identical. Sim racing as an esport is here to stay, whether F1 returns or not, and it’s only a matter of time before the digital version replaces the physical one entirely.
In mobile gaming news, Apple has decided to bring keyboard and mouse gaming to the iPad. While this story was overshadowed by the company’s announcement to move away from Intel to their own proprietary ARM-based silicon, it demonstrates what I’ve been saying for years. The mobile platforms will eventually grow and evolve to deliver better, more competitive, and more immersive experiences. Apple is taking iPad in that direction with mouse and keyboard support, turning the device increasingly into a full-fledged PC, and it could become a great “budget” gaming solution for esports enthusiasts on-the-go.
For far more detailed insight and discussion into the business of esports, as well as the most exceptional line-up of guests, please tune in every week to the Business of Esports podcast and every Wednesday evening into the Business of Esports after-show livestream. Also make sure to follow us on Twitter @bizesports and on YouTube at The Business of Esports.