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Episode #118 (Video): Esports & Gaming By The Numbers, Sim vs Real Racing

In this episode with special guest Ben Paro (Sales Director for Esports and Gaming at YouGov), we discuss YouGov’s process with brands and consumers, tons of interesting statistics collected by the YouGov team, how gamers self-identify, the relevance of gaming post-pandemic, the vast increase in gaming since the pandemic, disposable income among gamers, gaming vs streaming, the LoL demographic in the US, the success MasterCard has had with their LoL partnership, the Apple/Fortnite dispute, a sim racer getting recruited to drive a real race car, and so much more!

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