News Profit's Takes

Twitch Signs Interactive Content Deal With FIBA

Last month, the International Basketball Federation (FIBA) announced that it signed a multi-year deal with Twitch that would allow content from the league to be shown on the interactive streaming service. At this time, the terms of the deal have not yet been made public.

Based on the agreement, FIBA will broadcast roughly 600 hours of basketball games each year on the streaming service. This will also give fans and influencers access to official footage so that they can create their own content.

Frank Leenders, the Director-General of FIBA Media and Marketing Services said that most of the money from this deal will be put back into the content creation process. “It is not a platform like YouTube where you just stream your games and people consume. You have to use the specificity of Twitch which means you have to invest in interactivity and co-streamers who are very important influencers on the platform,” he said.

The Profit‘s Take:

While International Basketball is surely entertaining, this kind of signing takes Twitch further away from gaming. This is likely part of Amazon’s (new) vision for Twitch – a streaming platform, not a game streaming platform. The repercussion of this is two-fold. First, what will become Amazon’s gaming brand (if anything)? And will this continued shift away from gaming make Twitch more vulnerable to future pure-play game streaming competitors?

(All information was provided by Reuters)

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