News Profit's Takes

New TikTok Features Have Major Esports Appeal

Ti Tok, a video-sharing social networking application, is developing new features that will make the app perfect for exploring and expanding the gaming industry. With over one billion global users, TikTok is working to make its way into the esports market.

The application just recently launched a partnership with Shopify, making it easier for users to shop and find products online. Also, TikTok For Business will be able to draw in new users. Furthermore, TikTok Q&A will make the process of having questions answered much easier.

TikTok will also be at the forefront of competitive gaming since the app will be sponsoring a Tundra, a FIFA 21 esports team. The company will also be launching the TikTok Cup, which will allow students from colleges all over the world to compete in Rocket League, League of Legends, CS:GO, and Fortnite.

The Profit‘s Take:

TikTok’s growth has been incredibly impressive. Any significant focus on gaming and gaming content would further separate them from other social networks. TikTok’s parent company ByteDance has big ambitions in the gaming space (especially in their fight against Tencent), and it will be interesting to see how they fit TikTok into that gaming vision.

(All information was provided by

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