A recent report showed that almost half of India’s mobile users took up gaming during the COVID-19 pandemic. The report, “Everyone’s Gaming Among Us – Mobile Gaming through the Pandemic and Beyond,” showed committed gamers spent 40% more time gaming during the pandemic. A report from InMobi also showed that some gamers were active starting at 7:30 am while others were gamed at 1:30 am on a near-daily basis.
The information in the “Everyone’s Gaming Among Us” report is based on insights from app usage and patterns that were analyzed based on 1.7 trillion ad requests recorded between January 2020 and January 2021. InMobi’s report was based on a survey of over 1000 people from across the country using InMobi Pulse.
The InMobi report said, “despite the huge opportunity right in front of them, most marketers seem to be hesitant when it comes to investing in the gaming space. They carry misplaced notions on the lack of personas, placements, engagement, and of course brand safety – but this couldn’t be further from the truth! Contrary to the popular notion, women today are highly committed gamers, with 77% of them playing at least once a day if not more, to relax and stay connected with family and friends. Data finds that around 32% of women games play in 10-minute sessions while 23% tend to play for over an hour every day.”