Esports Entertainment Group and the company’s esports betting platform, VIE.bet, recently announced a partnership with Liquipedia.net. The two organizations are partnering to create “the most community-centric and responsible betting integration in esports” which is scheduled to launch on May 3rd.
As part of the agreement, VIE.bet will be integrated into select Liquipedia pages, allowing gamblers to have a safe and reliable betting experience. This partnership also means that the organizations can instill safety mechanisms that ensure betting information is only shown to users of legal age in VIE’s 150 whitelisted jurisdictions.
“Esports communities have incredible passion and competitive drive, which makes for an exciting betting landscape. Unfortunately, that passion and drive is often taken advantage of, and there’s significant distrust towards betting platforms in the space,” said Esports Entertainment Group CEO Grant Johnson. “We believe there’s a better way forward in esports betting that comes from collaboration with trusted institutions. We’re proud to work with Liquipedia and VIE.bet on this new initiative, and we’re confident in VIE.bet’s ability to foster an active esports betting community by building a safe, trusted experience.”
In partnership with VIE.bet, Liquipedia will also publish “Esports Betting Advertising Guidelines” as a resource for website users. The hope is that this will establish industry-wide safety practices for the gaming world while also creating, integrity and accountability in betting advertisements.