It was recently announced that Warner Music Asia entered into a new partnership with the Esports Players League (ESPL). The deal allows ESPL to embed Warner Music songs into its platform and broadcasts. This deal signifies the first major entry into the gaming space for Warner Music Asia.
“We’re thrilled to be partnering with ESPL. There’s a huge audience crossover straddling gaming and music, and ESPL’s community of grassroots eSports players, along with their engaged fans, will help us to bring the two segments together,” said Darren Ho, the SVP of Music Entertainment and Partnerships for Warner Music Asia. “ESPL’s trusted ecosystem will also enable us to deliver an array of new, authentic, and bespoke experiences, with gamers at the forefront of the mind. We can’t wait for everyone to see and experience them for themselves.”
Warner Music also said it will enable “authentic and well-matched brand partnerships” across ESPL’s partners. This includes partnerships with well-known video game publishers, developers, and brands.
ESPL organizes esports tournaments through its online platform. Some of the main titles that it offers competitions in include Call Of Duty: Mobile, Free Fire, and PUBG Mobile. New games will be introduced to the platform later this year.
(All information was provided by Digital Music News and Music Business Worldwide)
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