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TikTok, Enthusiast Gaming, And E.L.F. Cosmetics Launch “TikTok Gamers Got Talent!”

Tik Tok is partnering with Enthusiast Gaming to launch TikTok Gamers Got Talent! The content series, which is scheduled to launch May 9th, will mark the beginning of the search for hidden gaming talents on the social media application.

E.L.F. Cosmetics is also joining in on the action. The seven-week series will follow contestants as they compete for a chance to win $25,000 as well as e.l.f. cosmetics’ products.

“TikTok continues to be a platform where culture starts and through TikTok’s Gamers Got Talent, a North American first, our gaming community will have an opportunity to reach new audiences, be discovered and entertained,” said Nadia Niccoli, the Director of Marketing for TikTok Canada.”We’re excited to have two industry giants in their respective areas, e.l.f. Cosmetics and Enthusiast Gaming, onboard to support and show gamers the power of TikTok.”

Once the top 20 participants are selected, they will showcase their talents in front of a rotating panel of celebrity judges. The first episode, which will air at 7:00 PM EST on Sunday, May 9th, will feature an all-female panel of judges.

The Profit‘s Take:

Beauty companies have been quite slow to get in on the esports action. Perhaps this is due to the misconception that the gaming audience is only men. The ones that get in first will reap the biggest rewards from a mindshare perspective.

(All information was provided by Business Wire)

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