Unruly Partners With Thece In Global esports And Gaming Deal

On April 28th, ad platform Unruly announced it was entering into an esports and gaming partnership with The Consumer Engagement Co (Thece). As part of the deal, Unruly’s advertisers will be able to connect with Thece’s network of users to make over a billion ad impressions weekly.

“We’re delighted to be working with Thece in this exciting, fast-growing space. Gaming has quickly become the perfect arena for escapism for many people in lockdown across the globe. We believe this explosion in gaming and esports activity has made it an essential advertising channel for many brands looking to engage hard-to-reach audiences,” said Unruly’s Alex Khan. “We’re getting a lot of demand for something new in esports and gaming, and Thece’s offering is among the most innovative solution we’ve seen. It has the ability to put brands in front of these fast-growing communities of passionate gamers and esports fanatics and helps convert them into brand loyalists through its highly-engaging mobile platform.”

Unruly is one of the globe’s leading video advertising platforms. Unruly Group Limited is owned by the parent organization Tremor International. The organization was founded in 2006 and is currently headquartered in London.

Thece is one of the world’s most-recognized second-screen mobile engagement ad platforms. Advertisers build microgames and distribute them via Thece’s online and offline media.

(All information was provided by Google and Globe Newswire)

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