E.l.f. Cosmetics recently became one of the world’s first beauty brands to launch its own Twitch channel. E.l.f. You will focus on the company’s “Game Up” concept which centers around “the intersection of gaming and makeup.”
“It’s interactive, engaging, authentic, and live,” said E.l.f’s Chief Marketing Officer Kory Marchisotto. “Loserfruit and Anna Bynum (E.l.f.’s global makeup artist), have streamed hours of content together with an overwhelming response: [There’s been] 37,000-plus hours of total E.l.f. content watched on Twitch, in addition to massive social media coverage.”
To celebrate the channel kickoff, E.l.f. is hosting a Game Up contest that runs until June 9th. Winners will receive high-tech gaming equipment, E.l.f. products, and a chance to stream with Loserfruit on the company’s Twitch channel.
To enter the contest, individuals will have to post pictures on social media of their “Game Up” look (the way they look when they are about to stream) with the hashtag elfgameup and the tag @elfyeah. Only seven winners will be selected to receive the aforementioned prizes.