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Netflix Reportedly Looking Into Getting Into The Gaming Industry

It seems that Netflix is trying to enter the video gaming sector. According to a recent report from The Information, the company has recently been looking into hiring “an executive to oversee an expansion into video games.”

At this time, Netflix has neither confirmed nor denied that it is looking to make a new executive hire. The organization only hinted that it would potentially make the move into gaming.

“Our members value the variety and quality of our content. It’s why we’ve continually expanded our offering—from series to documentaries, film, local language originals, and reality TV,” the company said. “Members also enjoy engaging more directly with stories they love—through interactive shows like Bandersnatch and You v. Wild, or games based on Stranger Things, La Casa de Papel and To All the Boys. So we’re excited to do more with interactive entertainment.”

There are reports that the company is considering offering a subscription service similar to the Apple Arcade. The service would reportedly cost $4.99 per month and give users access to over 180 games.

The Profit‘s Take:

An all-you-can eat type service makes sense for Netflix IF they include it in their current offering (ie not a separate product). That would help them to justify recent price increases and provide no friction to adoption. Their only other chance of making something like this work would be to offer compelling exclusives based off Netflix-owned IP (ie Stranger Things). Otherwise, this is dead in the water.

(All information was provided by PC Mag, The Information, and Tom’s Guide)

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