Tier One Entertainment recently announced it has partnered with the media investment company GroupM. It is expected that GroupM will now play a vital role in Tier One’s plans for expansion in Asia.
“It’s been a long-term goal of Tier One Entertainment to partner with GroupM. We are glad to have reached a point wherein our backend team can experience working with the best and brightest in the advertising industry,” Joanne Llavore, the CCO of Tier One Entertainment, said in a release. “We look forward to a productive and meaningful working relationship as we bring esports and gaming to the forefront of mainstream advertising.”
GroupM is a New York City-based organization that was founded in 2003. It is owned by its parent company, WPP plc.
Tier One Entertainment was started as a professional talent agency in Singapore. The organization houses 420 content creators that have combined for over 23.5 million views on Youtube and more than 9.9 million views on Tik Tok.