Tier One Unveils Partnership With GroupM

Tier One Entertainment recently announced it has partnered with the media investment company GroupM. It is expected that GroupM will now play a vital role in Tier One’s plans for expansion in Asia.

“It’s been a long-term goal of Tier One Entertainment to partner with GroupM. We are glad to have reached a point wherein our backend team can experience working with the best and brightest in the advertising industry,” Joanne Llavore, the CCO of Tier One Entertainment, said in a release. “We look forward to a productive and meaningful working relationship as we bring esports and gaming to the forefront of mainstream advertising.”

GroupM is a New York City-based organization that was founded in 2003. It is owned by its parent company, WPP plc.

Tier One Entertainment was started as a professional talent agency in Singapore. The organization houses 420 content creators that have combined for over 23.5 million views on Youtube and more than 9.9 million views on Tik Tok.

(All information was provided by Esports Insider and LinkedIn)

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