GameSquare Esports recently acquired Complexity Gaming, the parent company of Code Red Esports. The acquisition will reportedly cost $27 million.
The acquisition came as part of an all-stock transaction. Complexity Gaming’s current ownership group will now become “major shareholders” of GameSquare Esports. Also, Complexity founder Jason Lake will now serve as GameSquare’s Global Head of Esports.
“Complexity has built a tremendous foundation that is perfectly positioned for its next phase of growth and profitability,” said GameSquare Esports’ CEO Justin Kenna. “We see huge potential to monetize the incredible content that Complexity creates every year and numerous opportunities to create merchandise that allow fans to show their loyalty to one of America’s greatest esports teams.”
Tom Walker (the CFO of the Dallas Cowboys) and Travis Goff (the President of Goff Capital) will now be joining GameSquare’s board of directors as a result of the deal. Furthermore, GameSquare will now serve as the main esports agency of the Dallas Cowboys.
(All information was provided by Esports Insider)