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Cinemark Partners With Mission Control

Cinemark, a North American movie theatre company, recently unveiled a partnership with Mission Control. As a result, the two organizations will work together to bring esports and other video game-based events to movie theatres throughout the country.

As part of the deal, some of Cinemark’s 523 theatres will begin hosting public gaming events. Furthermore, the businesses will organize online tournaments for various video game titles.

“Our purpose at Mission Control is to gather and grow communities, in particular through our passion for gaming,” said Austin Smith, the CEO of Mission Control. “By partnering with Cinemark, a brand already synonymous with community and entertainment, we have the opportunity to achieve our purpose by giving Cinemark communities another entertaining way to gather on our esports platform.”

In a press release, it was announced that guests will be able to “drop into games” using Nintendo Switch consoles. Guests will also be able to play several games on movie theatre screens at some point soon.

The Profit‘s Take:

I don’t think it makes a lot of sense to do any kind of competitive gaming on a movie theatre screen given input lag issues. However, for small viewing parties and casual local activations, I see the synergies.

(All information was provided by Esports Insider)

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