On July 6th, Nintendo announced the company will be launching a new version of the organization’s popular handheld console, the Nintendo Switch. The new model of the device is expected to be available in stores this coming Fall.
“The new system features a vibrant 7-inch OLED screen, a wide adjustable stand, a dock with a wired LAN port, 64 GB of internal storage, and enhanced audio,” reads the product description on the Nintendo website. “Feast your eyes on vivid colors and crisp contrast when you play on the go. See the difference the vibrant screen makes, whether you’re racing at top speed or squaring off against enemies.”
The OLED model of the Nintendo Switch has a starting price of $349.99. The product is expected to hit stores on October 8th.
The organization said it will continue selling the Nintendo Switch and the Nintendo Switch Lite. Those devices have a starting price of $299.99 and $199.99, respectively.
The Profit‘s Take:
This seems like Nintendo’s entry into the current console war cycle. I think Nintendo missed out big time by not adding 4K compatibility or evolving the platform in a more significant way. However, the Switch remains maybe the only “real” console, as the PS5 and Xbox Series X are basically low-budget PCs. In a more normal economy, I would have said the price increase was going to hurt Nintendo’s chances with this launch, but the reality is that there’s so much money in the system that people will pay whatever Nintendo wants to charge.
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