On July 19th, Gucci unveiled a limited-edition line of backpacks that comes as part of a collaboration with the gaming organization 100 Thieves. The two businesses first revealed they were partnering with one another to create a line of luxury esports-related products back in mid-July.
At this time, it is being reported that only 200 backpacks were created in total. The numbered backpacks are bright red, have multiple pockets, and come with a black leather trim. A 100 Thieves logo is also prominently displayed on the product.
“The collaboration draws on the shared values of Gucci and 100 Thieves, both companies passionately believe in diversity and self-expression, championing the importance of being able to hold a personal point of view without feeling limited by convention,” a representative said in a press release.
Gucci also announced it would be hosting a campaign to celebrate this collaboration. This initiative will see Gucci team up with seven members of 100 Thieves to create exclusive esports and fashion content.