K-Swiss recently teamed up with MIBR to create the world’s first esports performance-enhancing shoe. It is currently unclear when The One-Tap shoe will be available in stores and online.
“For players to perform their best, they must look and feel their best,” said K-Swiss President Barney Waters. “In the esports world, this is no exception as physical and psychological preparation breeds excellence in performance, exactly what The One-Tap offers.”
The exact price and release date of The One-Tap shoe has not been revealed at this time. As of June 22nd, 2021, an “error 404: page not found” message appears when attempting to purchase the shoe through the K-Swiss website.
K-Swiss is an American apparel manufacturer. The company was founded in California in 1966.
The Profit‘s Take:
Is there really any shoe that could enhance performance in esports? This feels like clever marketing targeted at the lucrative gaming audience, but not much more than that.