75% Of The New Mobile Gaming Activity Caused By The COVID-19 Pandemic Will Continue To Grow Indefinitely

LoopMe recently teamed up with the International Data Corporation (IDC) to provide analysis on the growth of the esports industry over the last two years. The survey showed that 63% of responders reported a sharp increase in the amount of time spent gaming. Furthermore, 75% of those questioned said they will continue to play mobile games even after “the new normal is established in the next two years.”

“Two of the clearest and most important signals we found in the survey results were that mobile gaming activity tended to increase more in the countries with the highest COVID-19 death rates and that gamers in these same countries expected a larger pullback in gaming once the pandemic has subsided compared to gamers in countries that have had low COVID-19 death rates,” said Lewis Ward, director of Gaming and VR/AR research at IDC. “This latter change, which should propagate globally in the next 12 to 24 months, will likely have important implications for game developers and publishers, as well as for those involved in mobile game advertising.”

The research showed two out of three smartphone users reported playing mobile games in recent months. 6% of the global mobile gaming community said they did not play video games before the COVID-19 Pandemic began.

The survey saw roughly 3,850 smartphone users interviewed. The research was conducted in six countries: the United States, the United Kingdom, Japan, Germany, Brazil, and Singapore. The results were analyzed and revealed in May.

(All information was provided by IDC)